Our market


We are the clear leader in the living room furniture market.

The DFS Group has a specialist focus on the retail upholstered furniture segment. The UK upholstery furniture market is estimated by GlobalData to be valued at £3.2 billion in 2023. We also offer a selected range of beds, dining and other furniture and home accessories giving access to other segments in the UK furniture market.

The DFS Group is the clear leader in the upholstery furniture market with 38% share by value (as estimated by GlobalData).

We see three broad categories of companies actively competing in the upholstery furniture retail market: Specialist Chains such as DFS, Sofology, ScS,Oak Furnitureland and Furniture Village; Independents that are typically single store operations; and General Merchandisers such as Ikea, John Lewis, Next, Argos and all other retailers including DIY chains and supermarkets.

The sofa market generally follows a trend of  long-term growth. Since 2010, the UK upholstered furniture segment of the furniture market has achieved modest compound annual growth. Demand is supported by a seven year replacement cycle and underpinned by demographic trends.