Our leadership team

Tim Stacey Headshot Crop V2

Tim Stacey

Group Chief Executive Officer

Tim Stacey, CEO of the DFS Group, joined DFS in July 2011, prior to becoming the Group CEO he held a number of key leadership roles across the business.

Tim has a wealth of leadership and retail experience, including 12 years at Alliance Boots in roles such as Multi-Channel Director for Boots.com and Director for Online and Business Development.

Tim has a BA(Hons) in Accounting and Finance from Nottingham Trent University and is a member of the Institute of Chartered Accountants of England and Wales.

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John Fallon

Chief Financial Officer

John Fallon, CFO of the DFS Group, joined DFS in November 2022.

John has developed strong retail and finance leadership experience prior to DFS, including over 20 years at Asda as group Chief Financial Officer, Commercial Finance Director, Group Financial Controller and Internal Audit Director.

John has a BA (Hons) in Accounting & Finance from Manchester Metropolitan University and is a member of the Chartered Institute of Management Accountants.

Alex Salden (1)

Alex Salden

Managing Director of The Sofa Delivery Company

Alex Salden is MD for The Sofa Delivery Company - responsible for delivering all our retail brands' customer sofa orders. Alex recently led the significant change programme to combine DFS and Sofology supply and logistics operations to establish The Sofa Delivery Company.

Alex has over 25 years experience working in retail supply chain and logistics both within UK and Internationally.

Alex holds an MBA and a BA(Hons) Business Studies and is also a member (MCIT) of The Chartered Institute of Logistics and Transport.

Emma Dinnis

Emma Dinnis

Managing Director of Sofology

Emma Dinnis joined the business in November 2021 as Managing Director of Sofology.

Emma has 25 years of leadership experience across retail and banking, including senior leadership roles with IKEA, Marks & Spencer, M&Co and Arcadia Group.

Nick Smith (1)

Nick Smith

Chief Executive Officer of DFS

Nick Smith joined the business in October 2017. Prior to becoming Chief Executive of the DFS retail brand in November 2019, he held the roles of Chief Retail Officer and Retail Director.  

Nick has over 30 years of retail leadership experience, including Dixons Carphone undertaking a number of senior leadership roles within Dixons, Currys and PC World latterly as the Retail Director

He also holds executive responsibility for our Manufacturing operations.

Russell Harte

Russell Harte

Chief Operating Officer

Russell Harte has executive responsibility for the Group's supply chain, final mile delivery and technology activities. He has led the digitisation of web and operational services in the organisation to drive a more modern and customer centric technology environment. 

Prior to DFS, Russell held a number of IT roles within IBM and spent 8 years working for Alliance Boots where his most recent role was Head of Multichannel Development.

Russell has a BEng (Hons) in Electronic and Electrical Engineering.

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Liz McDonald

General Counsel & Company Secretary

Liz joined DFS in 2018 as the General Counsel & Company Secretary. She is responsible for the Corporate affairs of the Group and leads a team of  specialists focussed on Legal, Regulatory Compliance,  Risk and Health & Safety

Liz has over 25 years experience as an in-house lawyer and Company Secretary, having started her legal career with the Halifax she has held leadership roles at My Dentist, the Peel Airports Group, KCOM Group PLC and Yorkshire Electricity. Liz has a LLB ( Hons ) in Law from Manchester Metropolitan University, and was admitted by the Law Society as a Solicitor in 1996.