DFS
DFS is the leading retailer of sofas in the UK with over 55 years’ heritage.
It operates 115 showrooms in the UK and Republic of Ireland, and a leading web platform.
Our DFS retail brand is synonymous with upholstery and has become part of the national culture. In fact dfs is the most searched for term in the category with over 50% of the UK population spontaneously aware of the brand.
DFS has a track record of working with top home and fashion brands, to co-create exclusive products designs and style for our customers. These sit alongside our exclusive in-house brands providing great customer choice.
Total DFS retail showrooms
115
DFS % of Group revenue
80%
Sofology
Sofology is the third largest retailer of sofas in the UK.
It trades through 58 showrooms and its website.
Our Sofology retail brand appeals to a style conscious customer, willing to invest their time and money on their perfect sofa. The average order value for Sofology is 20% higher than the retail park average.
Total Sofology retail showrooms
58
Sofology % of Group revenue
20%
