We are the leading sofa retailing group in the UK – we operate across two retail brands, offering a differentiated service and innovative product ranges, that have broad appeal across different customer segments and demographics.

DFS Group in numbers

Number of DFS stores

115

Number of Sofology stores

58

Number of own UK factories

2

Number of CDCs

21

Number of delivery vehicles

240

Number of colleagues

4,503

In this section

Our purpose, vision and values

Our purpose is to bring great design and comfort into every home, in an affordable, responsible and sustainable manner.

Our purpose, vision and values

Our strategy

Our vision is to lead furniture retailing in the digital age, and we pursue this through our "Pillars and Platforms" strategy.

Our strategy

Our brands

We are the leading sofa retailing group in the UK operating across our two core brands, DFS and Sofology.

Our brands

Our market

We are the clear leader in the upholstered furniture market.

Our market

The customer journey

The customer is at the heart of our Group journey.

The customer journey

Our leadership

Meet DFS Group's experienced Board and management team, driving the UK's leading upholstery retailer.

Our leadership

Governance

The role of the Board is to direct the affairs of the Group so that consistent profitable growth is achieved which meets stakeholder and shareholder interests.

Governance

Our history

Explore DFS Group’s journey, rooted in over 55  years of heritage.

Our history