Annual Report 2020

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Our strategy is to be the leading sofa retailer in the digital age, meeting customer expectations, stakeholder demands and delivering growth whilst integrating sustainability into the way we do business.

Annual Report 2020
AR Landing1000

Our Brands

125 DFS Showrooms
45 Sofology Showrooms
39 Dwell’s products are on display in 39 DFS showrooms (as well as on its own website)

Chair's statement

Ian Durant

Financial and operational resilience in a challenging year.

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Chief Executive’s report

Tim Stacey Oct2018

Our strategy, to lead sofa retailing in the digital age, is more relevant than ever.

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Our business model

Ashby Fullcrop3cropped

How we create value - and how we deliver value.

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Our strategy

Dfs At A Glance Resize

Our aim is to lead sofa retailing in the digital age.

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Download sections of the Annual Report 2020

Full Annual Report Strategic Report Corporate governance Financial statements