We are the clear leader in the living room furniture market.
The DFS Group has a specialist focus on the retail upholstered furniture segment within the living room furniture market. The UK living room furniture market was estimated by GlobalData to be valued at just over £4.5 billion in 2017, of which around two thirds by value represents sales of upholstered furniture. We also offer a selected range of beds, dining and other furniture giving access to other segments in the UK furniture market.
The DFS Group through its DFS, Sofology, Dwell and Sofa Workshop brands is the clear leader in the living room furniture market estimated by GlobalData to hold an 22.5% share by value in 2017. We see three broad categories of companies actively competing in the living room furniture retail market:
- Specialist Chains such as DFS, ScS, Harveys, Sofology, Furniture Village and Oak Furniture Land;
- Independents that are typically single store operations; and
- General Merchandisers such as Ikea, John Lewis, Next, Argos, Debenhams and all other retailers including DIY chains and supermarkets.
Between 1995 and 2017, the UK upholstered furniture segment of the furniture market has grown by 2.3% per annum on a compound annual growth basis, driven by a c.7 year replacement cycle and underpinned by demographic trends.