Our management

Tim-Stacey-Oct2018

Tim Stacey

Chief Executive Officer

Tim Stacey joined DFS in July 2011, holding a number of key leadership roles during his time here, most recently as Chief Operating Officer.

He has a wealth of leadership and retail experience, including 12 years at Alliance Boots in roles such as Multi-Channel Director for Boots.com and Director for Online and Business Development.

Tim has a BA(Hons) in Accounting and Finance from Nottingham Trent University and is a member of the Institute of Chartered Accountants of England and Wales.

Nicola Bancroft

Nicola Bancroft

Chief Financial Officer

Nicola Bancroft has executive responsibility for our Finance, Financial Services and Risk Management teams.  She has 30 years of experience in the retail sector.  

Nicola joined DFS in January 2013 from Alliance Boots where she held a series of senior finance roles, latterly Commercial Finance Director and Retail & Transformation Finance Director. 

Nicola has a BA (Hons.) in Accounting and Finance and is a fellow of the Chartered Institute of Management Accountants.

Scott Fishburn 220X220

Scott Fishburn

Chief People and Transformation Officer

Scott leads our people and business transformation agendas, including employee development, business change and creation of a leading employee experience.

Prior to joining DFS, Scott held director level roles at a range of leading consumer organisations, including Vodafone, Game Group, Calvin Klein Brands and Somerfield. In addition to his People and Transformation responsibilities, Scott also Chairs our Conduct and Compliance and Health and Safety Committees.

Scott is a Chartered Fellow of the Chartered Institute of Personnel and Development (CIPD).


Russ Harte

Russell Harte

Group Technology Director

Russell Harte has executive responsibility for the Group's technology activities. He led the re-platform of the DFS on-line channels and the digitisation of services in the organisation to drive a more modern and customer centric technology environment. 

Prior to DFS, Russell held a number of IT roles within IBM and spent 8 years working for Alliance Boots where his most recent role was Head of Multichannel Development.

Russell has a BEng (Hons) in Electronic and Electrical Engineering.

Alex Salden

Alex Salden

Group Supply Chain Director

Alex Salden has responsibility for the Group's supply chain operations and development.  As Group Supply Chain Director, he recently led the significant change programme across the DFS supply chain to open a new network of Customer Delivery Centres.

Alex has over 25 years experience working in retail supply chain and logistics both within UK and Internationally.

Alex holds an MBA and a BA(Hons) Business Studies and is also a member (MCIT) of The Chartered Institute of Logistics and Transport.

Mike Schmidt

Mike Schmidt

Chief Development Officer

Mike leads the Group's property activities, long-term strategic development programme and also investor relations. As part of his role he is also chair of Sofa Workshop and Dwell.

Prior to joining DFS, Mike previously spent 13 years in corporate finance roles at leading investment banks including Citi and also UBS, where he gained experience advising a wide range of customer focused companies. 

Mike has a MA (Hons) in Economics and Management from Cambridge University and a CIMA Certificate in Business Accounting.

Nick Smith

Nick Smith

Chief Retail Officer

Nick Smith has responsibility for our UK DFS Store and Online channels, and also our International businesses.

Prior to joining DFS, Nick was at Dixons Carphone undertaking a number of senior leadership roles within Dixons, Currys and PC World latterly as the Retail Director.

With over 30 years of retail leadership experience, Nick will be focused on our omnichannel strategy. He all holds executive responsibility for all retail operations and customer service.

Toni Wood 220 X 220E

Toni Wood

Chief Commercial and Marketing Officer

Toni is responsible for our customer proposition, including responsibility for marketing, insight, buying, manufacturing and merchandising.

Prior to joining DFS, Toni was at Whitbread plc where she was Global Brand and Digital Director for Costa Coffee. In addition to her broad marketing expertise, Toni also has extensive experience of category management, retail operations and innovation gained through senior roles at Jordans Ryvita, Gillette, P&G, Britvic and Sainsbury.

Toni has a degree in Retail Marketing from Manchester Metropolitan University and Diplomas in Digital Marketing from the Charted Institute of Marketing and in Business Administration and Management from the University of Nottingham.